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225. Richard Bartle. Mud.co.uk. “Hearts, Clubs, Diamonds, Spades: Players who suit MUDS”. 04.1996.

226. Image accessed from Gamasutra.com. “Designing Computer-Games Preemptively for Emotions and Player Types.” 19.06.2013.

227. Amy Jo Kim. AmyJoKim.com. “Beyond Player Types: Kim’s Social Action Matrix”. 28.02.2014.

228. Andrzej Marczewski. Gamified.uk. “User Types”. Доступ 17.02.2015.

229. Andrzej Marczewski. Gamified.uk. “User Types”. Доступ 17.02.2015.

230. Youtube Video: “GSummit SF 2012: Richard Bartle – A Game Designer’s View of Gamification”. 27.09.2012.

231. Nicole Lazzaro. XEO Design. “Why We Play Games: Four Keys to More Emotion Without Story”. 08.03.2004.

232. Jesse Schell. The Art of Game Design: A Book of Lenses. p. 183–184. CRC Press. Boca Raton. 2008.

233. Image from Wikipedia. URL: http://en.wikipedia.org/wiki/File: Challenge_vs_skill.svg

234. Fogg Behavior Model Website: behaviormodel.org

235. Youtube Video: “Forget big change, start with a tiny habit: BJ Fogg at TEDxFremont”. 05.12.2012.

236. Д. Макгонигал. Реальность под вопросом. Почему игры делают нас лучше и как они могут изменить мир. М.: Манн, Иванов и Фербер. 2018.

237. BJ Fogg. Behaviormodel.org. “3 core motivators, each with two sides”. Доступ 17.02.2015.

238. As an optional exercise for the diligent Octalysis learner, can you figure out how these Core Drives match with BJ Fogg’s motivation components?

239. Wikipedia Entry, “Heuristics in Judgement and Decision-Making”. URL: http://www.yukaichou.com/heuristics. Доступ 17.02.2015.

240. Wikipedia Entry, “List of cognitive biases”. URL: http://www.yukaichou.com/cognitivebias. Доступ 17.02.2015.

241. Д. Макгонигал. Реальность под вопросом. Почему игры делают нас лучше и как они могут изменить мир. М.: Манн, Иванов и Фербер. 2018.

242. Д. Макгонигал. Реальность под вопросом. Почему игры делают нас лучше и как они могут изменить мир. М.: Манн, Иванов и Фербер. 2018.

243. Nir Eyal. Hooked. Chapter 4: Variable Rewards – “Rewards of the Hunt”. Kindle Version v 1.0. 2014.

244. URL: http://www.yukaichou.com/SWOT

245. Схема BCG Matrix также известна как Growth Share Matrix или «Матрица роста доли рынка». Ее создали эксперты из Boston Consulting Group. URL: http://www.yukaichou.com/bcgmatrix

246. Ramit Sethi’s Brain Trust: iwillteachyoutoberich.com/braintrust

247. TheFunTheory.com. “The Speed Camera Lottery.” Доступ 20.03.2015.

248. YouТube Video: “The Speed Camera Lottery – The Fun Theory”. Доступ 20.03.2015.

249. Kevin Werbach. Slideshare.com. “Socialize14 keynote”. 04.07.2014.

250. Р. Сети. Я научу тебя быть богатым. 6-недельная программа по увеличению благосостояния. М.: Эксмо. 2021.

251. Ramit Sethi’s Brain Trust. URL: iwillteachyoutoberich.com/braintrust

252. Bible. New Living Translation. Mark 6:4.

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